About Innovation Digital Marketing
We know how painful it is when calls don’t come in for your business.
You started your home service business to build a real legacy, not to stress over truck payments while chasing down dead-end leads. But right now, you’re likely stuck buying shared leads from large directory sites, paying $150 to $250 just to race five other contractors to the bottom of a price war. It’s exhausting, it tanks your profits, and makes it feel like your business owns you.
We used to be in your shoes.
We don’t just talk about local marketing; we run our own business here in Waynesville, NC. We saw how unsustainable shared leads were, and we didn’t want to fight competitors for the same phone calls. Building our own permanent solution was the only option.
Here are three things we did to grow our business
#1 — We optimized our Google Business Profile (GBP), filling it with our relevant categories, services, business description, and link to our website,
#2 — We set up a locally-authoritative website, mirroring the same information from our GBP to be consistent and to show we actually do what we’re offering services for,
#3 — Then we used out customer management system to automate our review request process.
With these three marketing assets (and a solid foundation of great customer service and solid electrical work) we pushed our company to the top of the Google Map Pack for “electrician” in Waynesville. We started getting exclusive, high-ticket jobs from customers calling us directly from that Google profile.
After finding success with that system, we started Innovation Digital Marketing to help other contractors and home service businesses have the same success. You shouldn’t waste years renting business from another company through shared leads. We want to help others grow their business organically with assets that grow in value year after year.
You shouldn’t have to fight five competitors for the exact same phone call. If you don’t own your marketing assets, you don’t really own your business — so let’s build you a system that brings exclusive jobs straight to your phone.