How much does it cost to hire a digital marketing agency?
Hiring a digital marketing agency costs upwards of $1,000 per month for an ongoing retainer. The price could shift if your business is larger, what kind of results you’re shooting for, and competition in your area.
For small local businesses, monthly retainer rates generally range between $1,000 and $1,500.
If you don’t have the budget yet for a full-service retainer, some marketing agencies offer consulting packages that provide the initial setup (optimized GBP and local website) then bridge the gap with consultation calls every two weeks. You can expect to pay around $300 to $500 per month for that expert direction, while you’re responsible for handling the execution.
If you want a one-time setup fee for a custom local website and an optimized Google Business Profile, expect to pay between $1,000 and $5,000 depending on your market.
While one-off setups for websites or Google Business Profiles sounds enticing and affordable, the best choice for getting the results you’re looking for is the monthly retainer option. Paying an agency monthly allows more time and resources to be directed to you, getting your business ranking and getting calls faster than a one-off setup can provide.